How to Use SEO to Get More Customers or Clients

The world of search engine optimization can be very intimidating to people, but if you take the time and put in the effort to make things happen, you’re going to notice that you can really get a lot for whatever you’re trying to achieve. Have you ever really explored how you can use SEO to get more customers and/or clients? Here are a few tips to try out.

  • Mess around with the order of words a bit. Some people will type into search engines as they think of certain things. Other people will actually think out the inquiry before they type it out. Either way, you want to make sure that you’re hitting all of these people and getting their attention.
  • Always be sure to build up with links to other websites. Those links are going to give your website credibility, allowing you to get higher on search results and making it so that you can find whatever you may need.
  • Use SEO on your social media as well! More and more people are using sites like Facebook to get recommendations for businesses that they should patronize. Because of that, you want to be sure that you’re using some of the same SEO search terms in your page’s description and in the posts that you do for your website.
  • Use pictures, short explanations, and videos in order to keep your audience engaged and excited about what you have to offer. The more clicks you get and the longer that people stay on your website, the easier it will be for you to continually be at the top when it comes to search results and other SEO things that need to be taken care of as well.

If you find that you need help navigating through all of this, your best bet is to go ahead and talk to an SEO expert about what they think about your techniques. They will also be able to assist you with any of the techniques that you may want to use to make things happen.

How to Optimize Translated Websites

It is the decision that many online companies must wrestle with for a long time – the decision about whether or not to expand to another market. If you have been doing very well in the market where you are currently based, and you believe that you have enough capacity and untapped potential to expand, it is time to figure out where to expand.

If you have come to the decision that you want to expand into a market such as India or China, where people speak a different language, you will have to deal with creating a whole new website. It will not be enough to assume that everyone who wants your products or services can understand English. While there are significant populations in those countries that speak English, locals are still more comfortable when there is a version of a website in their local language.

And you have to remember that when it comes to translated sites, we are not just talking about basic language differences. We are talking about different cultures, and that has more of an impact on a site’s optimization than you would assume.

Let us say that you are creating a new version of your site in a different language. You would assume that a direct translation is enough, as it would give your new market enough of an understanding about what is being offered, and how they can buy it.

But what you do not realize is that the market you are targeting in that country may not even use Google as the primary search engine. And even if they use Google, the way they search and the phrases they use to search for items may be different from how it is done among users in your current market.

That is why we believe that when you are creating a new site to target people who speak a different language, or simply live in another country, you must do more than direct translations. For proper SEO results, you need a localized version of your website!

Advantages of SEO Services for Small Businesses

Being a small business owner means constantly having to figure out the most cost effective way to get the word out about your business. And it is not just about luring new customers, but ensuring that your existing customers are aware about current promotions, sales and new products or services. It is this tightrope that a small business owner must walk – achieving all of those things but also ensuring that it is being done in a cost-effective way because small businesses cannot afford to spend the type of money on marketing that would be normal for a major company.

And that is why we believe that search engine optimization (SEO) offers a unique opportunity to smaller and local businesses. The cost of getting a website set up and search engine optimized is not very much, but the potential rewards are huge. We can go over some of those benefits right now.

What is Search Engine Optimization?

Most people have heard about SEO, but very few know about the specifics. The idea is that you are going to use certain keywords, phrases and other bits of information throughout your website to push up the website’s rank in search results pages. So if you are selling a certain type of product in the local area, when people search for phrases that are a combination of the city name and the product, you will want your website to feature at the very top – or very close to the top. This is vital for newer companies, but also for the established small businesses. You do not want potential customers identifying a competitor’s company before they even get a chance to learn about yours. And that is what can happen if your site is not optimized.

While it is possible for a company to optimize its site without any help, we believe that hiring a SEO expert is the most efficient way to make it happen. When you are engaging with an expert on matters of SEO, you are getting a much higher level of service than you would be able to manage on your own. The only other way that you could get such a service is by hiring a full-time website manager, and that is something many smaller companies cannot afford. But with a third-party SEO professional providing you with assistance, the cost is not an issue you have to worry about.

How Does SEO Help Smaller Businesses?

Search engine optimization was always important for businesses, even a few years ago. But in the past 12 to 24 months, search engines like Google are taking new steps to help users find local results when they are searching for something. For instance, searching for a product or a service in your area is so much easier. Whether you are doing it by adding the area as a keyword, or using location based searches on a smartphone, the results you are going to get are specifically tailored to where you are. You will not be learning about companies that are 100s of miles away, but right at your doorstep.

Such a feature is great for consumers, but also for small businesses. Those who are running local companies do not need to use local news sources or papers as the only means to get word out about new products and services. It is now possible to use the full reach of a search engine to get people in the area to learn about what you are offering as a business. And with SEO, your company’s site is the one that everyone is going to see first. If they like what they see, they may not even go to a competitor’s site – and that is precisely what you want.

The Best Way to Enact SEO

Every business has its own way of doing things, but we are firm believers that when it comes to SEO you need an expert. It is no good attempting to learn SEO and the intricacies of search engine rankings when you are also tasked with other matters related to the business. It is always best to let an expert deal with these matters. Not only will it be much easier on everyone else connected with the business, but you are going to get the best level of service when the work is being done by an expert. They will know precisely how to help a company in your area and industry – which is what you need. Any other option and you are only going to get a half-hearted attempt at SEO, and that is not what you will want.

Let the experts do their job – and your company can reap the rewards. If you are concerned about the cost – think about it this way: the money that you spend on SEO will net you more than five or ten times as much business from customers who arrive at your website because of that SEO.

Does Website Design Matter?

In all the talk about search engine optimization, it is easy for us to ignore website design. However, companies must understand that just because you have a top position in search engine rankings is not an automatic indicator that people will choose your company. Let us say that a customer comes to your site because you have the second position for a related keyword result, but that customer sees a website that looks as though it was designed in 2007. Will that customer be impressed? No. Will it result in the customer going elsewhere for what they need? Probably.

Another reason why site design matters is because your website’s performance will impact search engine rankings in the long run. Google penalizes sites that are slow to load on desktops and/or smartphones – and you will want to ensure you are not falling foul of those rules. When your site is designed and updated by an expert, you will have optimal performance on all devices. And that ensures customers who do find your site through Google search results pages will be impressed by what they see.